COKE SIDE OF LIFE
SUMMER 2006 ART DIRECTION & DESIGN
To launch to the 2006 “The Coke Side of Life” global campaign, we created a design system that was adapted in markets all over the world. The intent was to give illustrators, both professional and aspiring, the freedom to create their own expression, while still maintaining a consistency and “Coca-Cola” look and feel.
I designed many of the posters ourselves, including the ones shown here.