COKE SIDE OF LIFE
SUMMER 2006 ART DIRECTION & DESIGN
“The Coke Side of Life” is all about a simple idea, really. Drinking a Coke makes people happy. It tastes good. And it’s an invitation to “live on the positive side of life.” That’s the message behind ‘The Coke Side of Life,’ Coca-Cola’s global campaign that launched in 2006.
Art direction and design of the Coke plume graphic system that has been adapted and used all over the world. Illustrators were free to create their design within this graphic frame to create a consistency and unique look to Coca Cola. I designed myself a bunch of these iconic posters.
