FIFA 14 LIFE SIZE MESSI
NOVEMBER 2013 CREATIVE DIRECTION
FIFA 14 on new Xbox One and PlayStation 4 feels alive so what better way to illustrate this next generation technology than bring a player from the game to life?
LIFESIZEMESSI.com features the world’s first true-to-life living avatar, giving fans of FIFA and football across the globe the unique opportunity to intimately interact with one of the world’s greatest footballers – Lionel Messi.
Avatar LEO is aware of and responds to users. He knows you’re there – he looks at you, he follows your movements, he responds to your touch. He is like a real man just beyond your screen – intelligent, responsive, alive. In interacting with avatar LEO, users can also discover FIFA 14’s game-changing new features, such as Pro Instincts and Precision Movement.