FIFA STREET FREE YOUR GAME

SEPTEMBER 2013 CREATIVE DIRECTION

DIRECTOR GLUE SOCIETY

FIFA 13 is the world’s most exciting football club, and the world’s most exciting football club deserves a clubhouse to match.

‘JOIN THE CLU13’ takes fans on a winding, multi-faceted journey through the world of the FIFA 13 club – an incredible place where the game and the real world blend together like never before, where average Joes mingle with the pros, and all football and gaming fantasies come to life. The 90-second film welcomes new gamers into the FIFA 13 club, a world that crackles with excitement and social energy. The spot follows a new FIFA player as he ventures inside the club for the first time and takes a break-neck journey through a labyrinthine clubhouse with a surprise around every corner. This is where footballing fantasies come true and pros leave their pedestals to hang out with regular guys.