EXPEDIA HOW FAR
APRIL 2016 CREATIVE DIRECTION
DIRECTOR FILM MIKE DALY DIRECTOR 360 MEDIA MONKS
When the Australian Tourism Board partnered with Expedia for this project, Australia was the number one place on American bucket lists in terms of where to visit, but something like number 97 on where people actually went. Mainly because of the perception that it was just too far to go.
So we leaned into that concern, and turned it into a challenge.