NIKE HUMAN PRINTING PRESS
SEPTEMBER 2013 CREATIVE DIRECTION
DIRECTOR JAMES FROST
Istanbul is a city of fanatical sports fans, but moving playing and training aren’t high on the agenda. So we created The Human Printing Press to get them going and show them that sport isn’t just for professionals.
Designed and built to capture the movement of athletes and transfer them onto the page, the Human Printing Press ultimately created a series of totally unique ‘Made by Movement’ posters that the youth of Istanbul did anything to get their hands on.