NIKE 5

summer 2010 art direction & design

PHOTOGRAPHER CARLOS SERRAO

To showcase the new Nike 5 footwear and apparel we created a print campaign dedicated to the small sided football player. The key to small side football is use of space. The confines of the pitch and the speed of the game combine to make space the holy grail of small side football. In this confined, aggressive environment finding half a yard is the difference between success and failure.