NIKE COPA BARRIO
SUMMER 2011 CREATIVE DIRECTION & DESIGN
DIRECTOR PAULO GANDRA
The south american copa america tournament is much more than just a football tournament. Regional familiarity and shared language and customs makes the rivalries that much fiercer. This isn’t just copa america. this is “Copa Barrio”.
“Copa Barrio” celebrates each nation’s unique footballing point of view, while encouraging fans to support their “barrio” during the tournament by getting involved with the campaign online. The objective – for each copa america nation to recruit as many fans as possible to support their barrio’s quest for absolute victory. launched on june 10th, the “Copa Barrio” campaign comprises a dynamic mix of media to rally fans around their own barrio.