SUMMER 2010 ART DIRECTION / GRAPHIC DESIGN
DIRECTOR EDOUARD SALIER PHOTO ALAN CLARKE
The campaign "Rewrite the rules of speed" promotes the Mercurial Vapor Superfly II, a football boot with SENSE adaptive traction technology studs. The commercial features FC Barcelona’s Zlatan Ibrahimovic. A mechanical pitch tests Zlatan’s speed to extraordinary extremes. As he glides past oncoming defenders he must also grapple with rapidly changing surfaces and weather conditions. Unfazed by the terrain, Zlatan powers his way past defenders as his boots quickly adapt, grip the ground and accelerate towards victory. The print execution, shot by Alan Clarke, features Cristiano Ronaldo.