NIKE VAPOR ROSSA
SEPTEMBER 2009 ART DIRECTION
DIRECTOR SVEN SUPER ANIMATION HAPPY CENTRO
Pink Panther is a viral campaign created to launch Nike’s new, bright pink, mercurial Vapor Rosa. The spot features the Bayern Munich, and French international, Frank Ribery, as he takes on the personality of the iconic Pink anti-hero, the Pink Panther, to overtake and beat opponents with a combination of speed, style and blinding pinkness.
Pink shoes we’re not a thing at the time. It took a brave man to wear them, or in this case a brave panther with an impenetrable shield of swag and cool.