EXPEDIA visit britain
JANUARY 2017 CREATIVE DIRECTION
DIRECTOR TIM & JOE
DIGITAL UNIT 9
When considering traveling to Great Britain, most Americans think London is the only place you really need to go. But in fact, Great Britain is rich with unique places full of colorful characters who’d love to have you visit.
This interactive film allowed potential travelers to seamlessly switch between 5 simultaneous films, each one a different character in a different part of Great Britain telling you why their city is really the only place you need to go. Making the point, of course, that it’s all worth visiting.
We also created a unique technology that allowed viewers to switch between films simply by turning their phones in the direction of each specific destination, giving them a sense of geography of the United Kingdom, and an engaging way to spend time with the film.
Finally, based on the amount of time spent in each location while watching the film, they would be served up a unique itinerary for a trip to Great Britain making it all just a few clicks away.